ANU Pop-Up Village

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PopUp stallsnighttimePopUp stallsBar areapopup club

Dionysus was engaged by Australian National University to design, manage and communicate the activation program and daily operation of the $8m pop-up village, ANU’s social hub.

The role involved stakeholder management between tenants, event managers, staff, students, general public and the university. Dionysus delivered over 500 events in 18 months to over 60,000 people at the village.

Project delivery was successfully sensitive to the University Governance Framework whilst engaging broad sections of the wider Canberra community through social media (Facebook, Instagram, Twitter), advertising, public relations management, technical management, contractor management, event design, advice and continual event delivery.

Parties, concerts, DJ sessions, rotating exhibitions, markets, spontaneous installations and movie nights were all part of a normal week’s activation program.

The village was an excellent space for pub-style intellectual engagement. CASS hosted a monthly talk about contemporary issues entitled ‘Move with the Current’. Dionysus welcomed The Australia Institute to run a monthly Politics in the Pub with nationally-reputed political theorists, politicians and media experts, and a monthly jazz concert pleasing aficionados from the university and far beyond.

University-focused events included specialised exposés of parts of the university lead by academics, public outreach programs of various Schools, university administrative staff engagements and countless student society and association events.

Two of the Dionysus team are alumni. Along with the full-time pop-up manager, the team have a pertinent understanding of ANU student culture, trends and trigger-points.

The program had been restricted by accessibility to the village due to surrounding construction, but this forms part of the character of the pop-up as ephemeral, exciting and a wonderful step from a tiered Union Court towards a world-class destination which opened in February 2019, Kambri.